KNPT

CAOS ideated and produced Nike’s T90 social campaign, uniting icons Edgar Davids and Eduardo Camavinga under the banner - The Visionaries. This wasn’t just nostalgia, it was legacy meeting future. We crafted a narrative where Davids' relentless drive met Camavinga's fearless flair, showing how regardless of generations, it takes a T90 to know one. Shot with energy, purpose, and reverence, the campaign reintroduced the Total 90 not as a reboot, but as a symbol of lasting power. From the boots that built a generation to those defining it now—CAOS brought the story to life through striking imagery, video and storytelling.