FJLI
StockX_Hackney Wick FC_Kit Launch Campaign
CONCEPT / STRATEGY / DESIGN / PRODUCTION / PHOTOGRAPHY / VIDEO
CAOS was commissioned by grassroots club Hackney Wick FC to design and produce an exclusive 2021/11 home jersey to be launched and sold exclusively via StockX. Limited to just 50 units, the jersey paid tribute to the historic landmarks that give the team, the people and the borough its unique identity as one of the leading grassroots football teams in the UK. All the proceeds went to support the club and the community through the upcoming season and beyond. We enlisted to the help of Hackney local and one of the most sought after talents of the time - Unknown T, as well as other culturally relevant talent such as Big Zuu and Headie One to authentically bring the campaign to life.
CONCEPT / STRATEGY / DESIGN / PRODUCTION / PHOTOGRAPHY / VIDEO